J.C. Penney To Open Second Brooklyn Location

J.C. Penney is opening its second location in Brooklyn with its new store at Kings Plaza that will officially be open for business on August 10.

“The introduction of our second Brooklyn store underscores our commitment to growth in high-potential markets, reinforces our belief in the power of brick-and-mortar retail and speaks volumes about the vitality of this dynamic and bustling borough,” said Joe McFarland, evp/chief customer officer of J.C. Penney.

The department store retailer opened its first Brooklyn store in 2014 at Gateway Center, and company officials said that location has been among the retailer’s top performing stores.

The 75,000-square-foot multi-level store includes a broad selection of home products ranging from bed and bath to kitchen and dining and home décor. The location features an extensive window coverings selection, and a trained staff of window coverings experts will assist shoppers with a wide range of products, including a broad selection of ready-made curtains, blinds, shades and decorative hardware.

Kings Plaza customers will also discover a curated selection of kitchen and laundry appliances, showcasing refrigerators, ranges, dishwashers, washers and dryers from leading brand names such as Samsung, LG, GE and Frigidaire.

The store will also offer a broad range of apparel and accessories and include a full-service Sephora.

In addition, the new J.C. Penney location will also allow shoppers to take advantage of the retailer’s mobile app while in store. This provides access to the app’s digital wallet feature that allows shoppers to use their store credit card, coupons, gift cards and J.C. Penney reward points.