J.K. Adams on Thursday debuted a new website as the company continues its celebration of its 70th anniversary.
The new website features the company’s collection of cutting and serving board products, kitchen and baking products, wine and storage products, as well as a host of new lifestyle shots. Updated search options and a blog are also prominent on the new site.
“As we celebrate 70 years of producing some of the finest quality kitchen products available in the United States, we are thrilled to unveil our new identity and share it with people who are as passionate about cooking and entertaining as we are,” said CEO Jon Blatchford said in a statement inaugurating the new site. “We feel strongly that our new tag line – For Your Kitchen, Home and Life—embodies the company we have become and that we want to be.”
Throughout the year, the company has celebrated its 70th birthday with new packaging, a new logo and the creation of a new brand identity.