JCPenney recently enhanced its digital presence just in time for holiday shopping with an all-new JCPenney iPhone app.
“We thought it was important to make considerable improvements to the JCPenney app and mobile experience, because many of our in-store shoppers are using mobile devices to find the latest deals online and confirm what they’re looking for is available to them when and where they need it,” said Mike Rodgers, chief customer officer/JCPenney.
Along with improved navigation, faster browsing and easier access to coupons, one feature of the JCPenney app is the ability for customers to scan the barcode of an item to find its availability on jcpenney.com, according to the company.
Building on the “Find It, Keep It” customer promise, this tool enables users to quickly order an item that may not be readily available in the right size, style or color they want in store. According to the company, the app also aims to create greater access to exclusive online sales, doorbuster deals and other promotions on jcpenney.com.
“The holidays are an important time to demonstrate the power and reach of jcpenney.com by ensuring that the ordering process is fast and seamless, regardless of whether you’re using a phone, tablet or personal computer,” added Rodgers.