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Jean-Philippe Peugeot, EPF/Peugeot Saveurs North America

Jean Philippe PeugeotThe August 20 edition of HOMEWORLD BUSINESS® revealed the 13th annual “Players,” people to watch in housewares during the next 12 months.

Selected by HomeWorld Business editors, the Players represent a cross section of a diverse housewares business— from established to newly installed company leaders; from large to small operations, from big-box to specialty retailers; from trade show managers to celebrity endorsers.

The HomeWorld Players are in the spotlight not only for how they might impact their respective organizations in the coming months, but also for how they might impact the overall housewares business.

Jean-Philippe Peugeot, EPF/Peugeot Saveurs North America, Chairman

PLAYER’S CREDENTIALS: Jean-Philippe Peugeot has held various roles at the eighth-generation family business and has been the chairman of EPF, under which Peugeot Saveurs North America operates, since 1996. He has also been the vice president of the board of directors of FFP since 2002. Peugeot’s commitment to the company’s legacy and heritage has been a guiding force in the company’s recent rebranding and expansion into vertical housewares categories, beyond mills and wine accessories.

WHAT TO WATCH: Earlier this year, Peugeot underwent a brand refresh in order to support its expansion into vertical categories. The company expanded into cutlery, cutting boards and additional kitchenware, including a forthcoming French Press coffee maker. The company is committed to investing in new product innovation, design and marketing presentation as it looks towards continued growth and prosperity in the coming years.

PERSPECTIVE: “Tastes and trends are always changing, and it’s important for us to stay current with contemporary styles and trends. Plus, more than ever before, consumers are looking for brands they can trust,” said Peugeot. “What we bring to each category is more important than the categories we choose. It’s true that many housewares categories are crowded but there are very few brands that can compete with Peugeot on reputation, authenticity and quality. The company defines its market as instruments of taste, which includes kitchen tools, tabletop and barware, as well as ingredients, such as exotic salts, peppers and spices for its mills. So, the possibilities are endless for future expansion.”

2019 HomeWorld Business Players (click on name for profile):