Jet.com is offering free scheduled delivery on top holiday gifts and groceries in the New York City area, waiving the $5.95 fee on orders over $35.
In doing so, Jet is promoting its services as a particular convenience for the holiday. Jet City Grocery can ensure the customer’s fridge is stocked even if the need for more provisions arises at the last moment.
At the same time, Jet is spotlighting its gift assortment to position the site as a resource for last-minute holiday gift buying. The company has mounted a Holiday Shop element on its home page including a directory listing Gift Guide, Holiday Looks, Guest Prep, Deals & Promotions, Hot Toys and Christmas. In the Holiday Shop, featured items include a Google Home Hub and a T3 Featherweight Compact Folding Dryer as well as LEGO Classic Bricks 60th Anniversary Limited Edition.