Jetblack held a press reception on November 12 and conducted a public event the next day, all to help spread the word about its new shopping service, one that combines e-commerce and customized concierge-style attention, with texting the key communications link between shoppers and the business.
Among the companies that Jetblack included at the event was sibling Walmart.com operator Hayneedle.
At the public event, consumers who had signed up with Jetblack got a chance to interact with representatives, and get help in exploring the full range of what the operation offers. A product of Walmart corporate incubator Store No 8 and led by former Rent the Runway executive Jenny Fleiss, Jetblack offers its members the ability to text shopping requests. Jetblack responds with product ideas for shopper consideration and potential purchase. And it offers free same- or next-day delivery for those purchases.
Jetblack’s focus is on time-strapped urban customers, especially parents. It can provide them with everything from birthday gifts to household essentials, by employing a combination of artificial intelligence and expertise from professional buyers across the home, health, parenting, fashion and wellness products categories. Some everyday essentials offered by Jetblack come from Walmart and Jet.com. However, Jetblack also sources items from local brands and shops.
The holiday-themed press and public events focused on gifts and let participants shop using the texting feature to express preferences.
Hayneedle provided the events their furnishings element from among its on-site product offering. The e-tailer’s participation, Jennifer Kros-Dorfmeyer, Hayneedle’s senior brand marketing manager, told HomeWorld Business, is part of a larger Hayneedle strategy to extend its products and services beyond virtual and into real world circumstances so that consumers can touch, feel and get comfortable with the e-tail operator.