Health and fitness personality Jillian Michaels has teamed with Shark Branding to expand her licensed product lines.
In partnership with Empowered Media, LLC, which was launched by Michaels with business partner Giancarlo Chersich, Shark Branding will work with Empowered Media to secure licenses in North America and internationally.
According to the company, the upcoming licensed Jillian Michaels products will span the following categories in the North American market: food appliances, household cleaning products, swimwear, eyewear, fragrance, cosmetics, skin care, hair care and more. Internationally, categories will encompass all of those in the North American market and will extend to active wear and accessories.
“The goal is to continue to position Jillian as more than just a health and fitness guru, with expertise extending to all aspects of living well,” said Daymond John, Shark Branding CEO and co-star of NBC’s Shark Tank.
“We are excited to continue expanding our business with Shark Branding. Shark is proven in the space and we look forward to collaborating with them,” said Giancarlo Chersich, CEO of Empowered Media.
Known for her role as trainer and life coach on NBC’s long-running weight loss show, “The Biggest Loser,” Michaels will appear this fall on SPIKE TV’s “Sweat Inc.” In addition, “Just Jillian,” a docu-follow series on E!, will premiere January 2016.