Jo-Ann Fabric and Craft Stores is undertaking what it dubs a make-it-yourself campaign designed to help consumers brighten the holiday season by creating their own gifts, crafts and decor.
As such, Jo-Ann is debuting the MIY guide, a digital catalog with more than 60 gift and decor projects that provides consumers easy online access to directions and supplies, the company announced.
Consumers can browse the comprehensive and colorful holiday MIY Your Holidays guide at joann.com/holiday, or visit the Holiday MIY Guide link located on the homepage of Joann.com. In addition to project directions, Jo-Ann noted, the guide offers inspiration, trends and shop-able materials consumers needed to complete their holiday creations.
“The holidays are the perfect time of year to be really creative and to put inspiration to work,” Amy Parker, Jo-Ann senior vp/marketing and advertising, said in announcing the MIY initiative. “With the Make-It-Yourself movement, Jo-Ann empowers customers to be MIYers able to create exceptional homemade gifts, projects and decor with easy-to-use products and directions.”