The Joester Loria Group, a full-service brand licensing agency, has announced that it has signed a partnership with Eggland’s Best Eggs for a brand building and product expansion campaign.
According to Eggland’s Best, the partnership is designed to extend and build the brand’s equity and increase awareness through unique non-core product extensions. Those extensions include kitchen tools, appliances, publishing and select consumables.
Eggland’s Best reported over $800 million in retail sales in the U.S. in 2014 through producing eggs that tout top quality, nutrition and taste, the company said. According to the company, the brand is recognized by numerous culinary institutions, parenting and wellness publications.
The Joester Loria Group has worked with other brands to expand their reach into housewares, such as Entenmann’s and Fabio Viviani.