Joseph Joseph Debuts Softer Color Palette

Joseph Joseph introduced a pastel and gray color palette for its housewares at the recent Atlanta International Gift & Home Furnishings Market, held at AmericasMart.

A company representative explained that Joseph Joseph chose the new palette, which includes a pale blue, yellow, white and gray, based on customer feedback. The company, which infuses many of its kitchenware designs with bright, bold hues, said it wanted to provide options based on consumer preferences.

Several new gadgets debuted in the new color palette, including a set of nesting measuring cups, elevated kitchen utensils set, mixing bowls and storage containers.