Joseph Joseph Expands Into Portable Food Storage, Trash Cans

Joseph Joseph has expanded its brand into the on-the-go food storage and trash can categories with two new lines, GoEat and Intelligent Waste, respectively.

The GoEat line allows consumers to separate related foods in a connected, compact food storage footprint. For example, the Joseph Joseph GoEat Space-Saving Salad Box (suggested retail price $10) features a compartment for salad greens, a salad dressing container and a compartment that holds salad toppings. The line’s Lunch Box (SRP $22) keeps individual foods separate while in transit, such as sandwiches and fruits and nuts, for example.

A Soup Pot in a similar fashion can hold soup and bread or crackers, and a Snack Pot can hold celery and carrot sticks and dip separately; the pots have suggested retails of $10 to $18 respectively. Each is equipped with a “leak proof” silicone lid and locking collar and nest for compact storage when empty, taking up a third of the space. GoEat is currently available.

Joseph Joseph also is preparing the rollout of its Totem trash can, its first entry into the segment under its new Intelligent Waste brand. The design integrates a trash can, recycle bin and food compost bin in a minimum footprint design, the company said.

The can features a 60-liter total capacity, including a 36-liter general waste compartment, 24-liter multi-purpose/recycling drawer, 4-liter removable food waste caddy, and a compartment that houses an odor filter on the lid of the can. The company said the can will launch at multiple retailers in mid-December. The Totem trash can has a suggested retail price of $249.

For more on Joseph Joseph, see the November 23, 2015, issue of HOMEWORLD BUSINESS®.