Joseph Joseph is serving up Froach Pods, which are designed for healthier egg frying and poaching.
According to the company, too much oil can be unhealthy, yet frying eggs for breakfast requires the use of this fatty ingredient. The set of two silicone rings enables consumers to fry and poach eggs using less oil.
Consumers can lightly coat each pod with oil and place it on a non-stick pan. Then they crack open an egg above it, add a little water to the side pocket, and let cook. The pods are dishwasher safe, heat resistant up to 518 degrees Fahrenheit and have a suggested retail price of $10.