Joss & Main Expands Selection, Bolsters Shopping Experience

Wayfair online storefront Joss & Main is broadening its assortment beyond its established collections of on-trend home décor to include everyday staples as part of a selection of more than 70,000 products, an increase of almost tenfold.

In addition, Joss & Main shoppers now get everyday free shipping on orders over $49.

Along with its assortment expansion, Joss & Main is updating its site experience to help shoppers discover stylish options and pinpoint items to suit every room of a home. The site mounts a new and improved Idea Boards feature that can help users save and compile product picks. The Idea Boards now save favorite items that users can share across all five Wayfair brands, making it possible to pull together styles from Wayfair, Joss & Main, AllModern, Birch Lane, and DwellStudio in one place.

In addition to improving the desktop experience, Joss & Main has launched an upgraded mobile app for shopping deals and popular looks in home décor. App customers now can browse by new arrivals, search for specific items, create Idea Boards and access the expanded selection of home goods on their mobile devices.

“Our customers have come to expect beautifully curated collections of home goods across a wide range of styles at great prices, and now we plan to delight them with more perks and much greater selection,” said Paul Toms, Joss & Main general manager. “From the latest looks in home design to seasonal basics and home furnishings for every room of the house, we want our customers to know we have it all, every day, and at an irresistible price.”

Toms added, “Whether building a wish list, planning a project or creating the room of their dreams, Joss & Main customers now have unparalleled access to selection and styles from Wayfair’s five distinct retail brands. This new seamless shopping experience makes it easier than ever to find inspiration, create a vision and make decisions on home purchases.”