Jura has announced plans to expand its 2013 national consumer advertising campaign to promote the new Jura GIGA 5, a luxury model that creates what the company is calling, “a new super-premium niche in automatic coffee centers.” Focused primarily in the 4th quarter, the campaign will include an increased number of full page ads in The New York Times magazines, plus Barron’s, Architectural Digest, Travel & Leisure, Robb Report, Robb Report Collection and the premiere issue of the new Robb Report Home & Style.
Swiss tennis icon Roger Federer appears in the ads as Jura Ambassador, “reinforcing the championship values of performance, precision, prestige and passion for excellence that he shares with the Jura brand,” the company said in a statement.
Jura will also promote its, compact ENA Micro 9 One Touch with an ad featuring Roger Federer on a tennis court composed of a variety of espresso-based beverages. A QR code will invite consumers to view a 30-second video to see Federer demonstrate winning serves with the ENA Micro 9 One Touch as well as his tennis racket, with the tag line: “Top performance, downsized to simplicity.”
The GIGA 5 is the first Jura machine on the retail market with the power of two grinders and two heating systems, and it is the first to come pre-programmed with an expanded menu of barista coffee specialties, according to the company.
The compact ENA Micro 9 One Touch – a one-touch automatic cappuccino machine that creates espresso-based beverages at the touch of one button, without moving the cup – features a micro brewing unit, Jura’s fine foam technology, a height-adjustable dual spout, and a new aroma preservation cover for the bean container. It won “Best of the Best – Silver” at the 2013 Housewares Design Awards.