Jura’s coffee accessories and care products are now a major growth category for the brand. The company offers more than 20 SKUs, including milk containers and coolers, frothers and frothing accessories, cup warmers, accessory drawers, care and cleaning products, and Smart Connect, which allows select Jura automatic coffee machines to be operated from a smartphone or tablet via a free app.
“A Jura automatic coffee machine is a big sale in kitchenware, but it’s just the beginning. It’s an opportunity for add-on sales of premium accessories, and for merchandising care products that will keep a customer coming back to buy again and again. It’s about educating sales associates for suggestive selling that can multiply the impact of the original sale,” said David Shull, evp/marketing and communications, for Jura Inc.
All accessories are currently available for shipment. Top selling items, the company said, include Cool Control, a countertop milk cooler that connects to Jura automatic coffee machines with integrated milk frothers; and the Jura Cup Warmer, which keeps cups at 131°F, ideal for optimizing coffee specialties after brewing.
The Smart Connect device with Bluetooth communication is designed to be used with J.O.E. (Jura Operating Experience), an exclusive free app. With J.O.E., the user can easily operate the machine from a smartphone or tablet, to personalize favorite beverages, initiate brewing, view maintenance instructions and videos, order filters, and more.