Jura is promoting its premium automatic coffee centers in a new print advertising campaign featuring Swiss tennis player Roger Federer, the company said. The expanded 2014 advertising campaign, with a 28% increase in insertions versus the prior year, will be featured in The New York Times magazines, Barron’s, Robb Report, Architectural Digest and Travel & Leisure.
The 17-time Grand Slam title winning tennis player will be highlighting the Jura Impressa Z9 One Touch TFT and the GIGA 5 in the ads. He is seen asking for a latte macchiato that is “freshly ground, not capsulated,” the company said.
The Impressa Z9 One Touch TFT will be the focus of the campaign during the fall/holiday season, the company said. The Jura GIGA 5 falls in the company’s super-premium segment, and reflects the growth and importance of that segment, the company said.
The company’s full range of Swiss designed and engineered automatic coffee centers from $799 to $5499.