Jura will expand its presence at the 2015 International Home + Housewares Show with a bigger booth, with expanded demo capabilities and full displays of the Jura and Capresso lines.
The new booth, which at 1,800 square feet is 28% larger, maintains its anchor position at the front entrance corner of the Lakeside Building at McCormick Place (L11102). It will include more meeting space and an upgraded barista bar, with running water for more functionality and demo capabilities. Meeting areas have been enlarged to accommodate demand.
The new booth also includes an expanded section dedicated to the Capresso line, showcasing its popular coffeemakers, espresso machines, coffee grinders, electric water kettles, iced tea makers, automatic milk frothers and care products.
“Between increased booth traffic and our proliferation of new products, it’s time for us to expand. The new booth embodies the Jura commitment to quality and is meant to be a place to meet and learn about our new product innovations,” said David Shull, senior vp/sales and marketing for Jura Inc.