JURA is raising its profile in the western United States with the forthcoming debut of its new showroom and conference center at the Las Vegas Market. The company will officially open its doors at the bi-annual event this coming January.
Occupying a 1,700-square foot space, the company will feature consumer and professional products from JURA as well as an assortment of products from its Capresso line. Company officials said this product mix would allow JURA to target western retailers as well as the professional market that includes catering, casinos, design studios and other high-end hospitality venues.
“This is new territory for housewares, since Las Vegas has traditionally been a tabletop and lifestyle venue,” said David Shull, senior vp/sales and marketing with JURA. “But we belong here because of our high-end design culture and our lifestyle appeal that enhances the tabletop experience. Las Vegas brings us closer to many important retailers and can help us realize the enormous potential with our Professional line,”
The new JURA showroom is on the ground floor of the Las Vegas Market’s C-ONE, near Waterford Crystal, Wedgewood, Michael Aram, Lenox, PROUNA, Lehmann Glass and Greggio Silver.
“We’re a perfect fit for this environment,” Shull said. “Our showroom will be a place to engage and enjoy, with the best espresso-based beverages at the show.”
In addition to extensive product displays, JURA’s new showroom will feature a tasting bar with bar stools, where buyers can experience a variety of coffee specialties and gourmet brewed teas.
The winter Las Vegas Market runs from January 18-22, 2015.