Jura will open an upgraded showroom at AmericasMart in Atlanta this July. The new space, located at #869B, will feature the company’s growing Jura and Capresso assortments and will be used for product demonstrations, meetings, special events and product training.
The new showroom is more than 1,300 square feet, almost twice as large as the brand’s previous space at AmericasMart. Among the features of the new location is a tasting bar that allows retailers to sample a variety of coffees and teas.
“Atlanta has always proven to be a strong marketplace for Jura and Capresso, so this expansion is a strong strategic move for us,” said David Shull, svp/sales and marketing at Jura. “We are thrilled to bring a fresh new look to our presentation in the Southeast region.”
A ribbon cutting is scheduled for 11 a.m. on Wednesday, July 10, followed by a grand opening lunch.