K-Select Brewer Earns Keurig IRI Pacesetters Award

Keurig’s K-Select coffee brewer made IRI’s 2019 New Product Pacesetters list of non-foods bestsellers.

The 25th annual report highlights the most successful new product launches across food and beverage, nonfood and convenience store sectors. It placed Keurig number seven in that nonfood category with the K-Select, which earned about $55 million in a category generally dominated by consumable items.

Keurig introduced the K-Select in 2017, but it qualified for the 2019 New Product Pacesetters based on IRI criteria including factors such as how it rolled out and reached market.