Kalorik is marking its 90th anniversary this year with a host of fresh products, licensing and marketing programs, including a new licensing agreement with “Mad Hungry” television personality and cookbook author Lucinda Scala Quinn; a new limited edition air fryer illustrated by French artist Luiza Laffitte; and a new line of “rapid” appliances developed in partnership with the technology firm Strix.
“We are very excited about this new collection with Mad Hungry and Lucinda Scala Quinn, because we are known for offering differentiated products and we feel this fits in well with our brand philosophy,” said Kim Misrahi, brand and marketing manager, Kalorik. “The Mad Hungry brand is based around a love of cooking, a love of family, and Lucinda teaching her three sons to cook. It has a very authentic quality that really resonates with consumers.”
Lucinda Scala Quinn created her own version of the spurtle, a traditional Scottish porridge stirring stick that she describes as being “not quite a spoon, not quite a spatula.” Kalorik launched its Mad Hungry Spurtle set with an As Seen On TV infomercial. The products will roll out to general retail distribution online and in stores this summer. The set includes an Original Spurtle, a Slotted Spurtle, a Medium Spurtle and a Skinny Spurtle, retailing for $19.99. Accessories include a Spurtle Rest and an Offset Spurtle set, selling for $12.99.
Kalorik also turned to social media to develop a special limited edition air fryer to commemorate the company’s 90th anniversary. The special limited edition air fryer retails for $149.
“We celebrated Kalorik’s 90th anniversary by partnering with a talented French illustrator artist Luiza Laffitte and four social media influencers to create four spectacular designs based on what inspires each influencer,” Misrahi noted. “Fans and followers were invited to vote for their favorite design. The winning design is being printed on our top-selling 5.3-quart Air Fryer Pro— it is a bright, beautiful design inspired by the trend towards healthy living.”
Kalorik also is spotlighting technology in its new Rapid line of appliances, developed in partnership with Strix, a supplier of appliance controls. “We’ve engineered a new Rapid line of appliances, creating a toaster that toasts 50% faster and a kettle that boils water 20% faster,” Misrahi explained.
The Rapid boil electric kettle boasts 1,750 watts and retails for $29.99. The two-slice toaster is a 1,350-watt unit and sells for $39.99.