West Elm will launch an exclusive collection of Kate Spade Saturday home fashions in January 2015. The collaboration involving the designer and retail brands will produce furniture, bedding, rugs and home accessories, according to an announcement from the brands.
The Kate Spade Saturday + West Elm collection is the designer brands’ first home collaboration. Plans call for product to roll out in West Elm stores in the United States and Canada as well as on westelm.com in early January 2015, the announcement related.
The collection will translate many of Kate Spade Saturday’s most popular prints into bedding, graphic rugs, wall art and pop accessories. A cross-channel marketing campaign that includes print advertising and social activations will support the roll out. It will feature key influencers and bloggers, launch celebrations and retail gifts with purchase at all West Elm stores throughout the month of February.
“We are thrilled to be able to extend the Kate Spade Saturday sense of fun into the home in a much larger way,” Kyle Andrew, senior vp and brand director of Kate Spade Saturday, said in the announcement. “West Elm is the perfect brand partner for translating the Kate Spade Saturday spirit into modern home design. Fans of both brands will recognize the iconic prints and playful color palettes of Kate Spade Saturday executed on West Elm’s modern, mid-century inspired furniture pieces and hand woven textiles.”
West Elm’s creative director, Vanessa Holden, stated, “We worked closely with the Kate Spade Saturday team to design a collection that embodies the signature aesthetics of both brands. We had a lot of fun working together and playing with many of Kate Spade Saturday’s most popular patterns then translating them to inspired products for the home.”