Keurig Green Mountain has debuted a new organic coffee line, said by the company to be the first double certified line of Green Mountain Coffee to be available for the company’s Keurig single-serve brewers.
Green Mountain Coffee Organic K-Cup pods are now available on Keurig.com, and will expand to retail in July. The four varieties at launch include three single origin coffees— Ethiopia Yirgacheffe, Peru Cajamarca, Sumatra Aceh— and one crafted blend, Founder’s Blend.
With this new Organic line, Green Mountain Coffee has also unveiled a new look, including new branding and a refreshed logo and packaging.
“All purchases of our new Green Mountain Coffee Organic line helps support the coffee growing communities we work with through a variety of social, environmental and economic initiatives,” said Lindsey Bolger, svp/coffee sourcing and relationships, Keurig Green Mountain. “We are so proud to share these four exceptional organic and fair trade varieties with our consumers.”
Green Mountain Coffee Organic coffees are available in 10- and 16-count boxes of K-Cup pods for $9.49 and $11.49 suggested retail price, respectively.