Keurig Green Mountain and television talk show host James Corden have teamed to launch the coffee supplier’s “Brew The Love” campaign.
According to Keurig, the new campaign seeks to convert current drip coffee drinkers to the company’s single-serve coffeemakers. The campaign, which launched October 2, includes a series of television commercials, along with digital and social media advertising.
The ads feature Corden interacting with consumers that drink coffee made from drip coffeemakers and shows them the features of Keurig’s new K-Select coffeemaker.
“Our Keurig brewing system has inspired an amazing fan base of coffee enthusiasts, including the talented James Corden,” said Scott Moffitt, chief brand and beverage officer at Keurig. “His positive energy and captivating sense of humor is exactly what ‘Brew the Love’ is all about, and we’re excited to have him help us spread the word.”