Keurig is expanding its single-serve beverage concept beyond coffee and hot beverages with the debut of Drinkworks Home Bar by Keurig.
The new unit is touted by the company as a first-of-its-kind appliance designed to prepare cocktails, brews and ciders with the touch of a button. The drink maker calculates the amount of water and carbonation needed for each Drinkworks Pod. The initial pod portfolio features 24 different recipes crafted with in-house mixologists and beverage scientists using signature blends of premium spirits and natural flavors, which are sold in a sealed pod, the company noted.
Drinkworks was founded based on concepts and technology separately spearheaded 10 years ago by Anheuser-Busch and Keurig Dr Pepper. Nathaniel Davis, CEO of Drinkworks, said the joint venture was created with the mission of making the entire drinking process from purchase to creation and enjoyment “more remarkable” through innovation.
“We started with a clear opportunity: consumers want to serve and enjoy complex cocktails at home, but it’s time-consuming, expensive and messy,” he said. “We iterated with users throughout the development process, and we’re confident that the appliance we designed with them solves this perfectly.”
A limited number of drink makers are now available to consumers in St. Louis for pre-order through Thirstie. The Drinkworks Home Bar and accessories are for sale at drinkworks.com, and starting November 19 at local St. Louis brick-and-mortar retailers including all Total Wine & More locations, and select Dierbergs and Schnucks stores. To buy Drinkworks Pods, customers must be 21 or older.
“Our next step is to launch this unprecedented technology in a limited way,” Davis said. “We’re excited to gather real-world feedback from passionate early adopters to shape the future iterations of our drink maker, drinks and expansion plans.”
Drinkworks is headquartered in the Boston area and operates the Drinkworks Creation Center, an experimental distillery and production center, in Williston, VT.