Taking a new design approach, Keurig has launched its new platform, Brew the Love Collaborations, which celebrates some of the brand’s biggest fans through partnerships to design their own Keurig collection. For its first-ever collaboration, Keurig partnered with designer Jonathan Adler, on a limited edition, boldly designed K-Mini Brewer with matching mug and K-Cup pod canister.
The Jonathan Adler Loves Keurig Collection launches today inside Target stores and online at Target, Jonathan Adler and Keurig.
“Keurig is excited to partner with Jonathan Adler, a long-time Keurig fan and coffee lover, for our first-ever limited-edition Brew the Love collaboration,” said Andrew Loucks, president of Keurig appliances for Keurig Dr Pepper. “We launched this new platform as a way to celebrate our biggest fans and the inspiration they provide us, which is why we are so thrilled to feature Jonathan Adler as our first partner. Jonathan brought his stylish, iconic look to our popular K-Mini brewer and matching coffee accessories. We’re proud of the collaboration and look forward to the future of this unique fan-based platform.”
Inspired by Adler’s signature patterns, iconic designs and his favorite colors, the collection is said to offer a chic new look with a touch of modern American glamour as the first installment of the partnership.
Pricing for the collection, sold separately, includes the Jonathan Adler Keurig K-Mini Brewer, $99.99 MSRP; Jonathan Adler Keurig Mug, $9.99 MSRP; and Jonathan Adler Keurig K-Cup Pod Canister, $14.99 MSRP.