The Key Feature Is Simple

greg sleterIn the days following Super Bowl LI, there was much discussion on sports radio about the New England Patriots’ historic comeback win over the Atlanta Falcons.

Much of the consternation regarding the Falcons’ blown lead focused on the decision of the coaching staff to not simplify the team’s game plan and run the ball in an effort to eat the clock.

“Sometimes it’s so simple that people complicate things,” said one radio host.

The talk about simplicity following the NFL’s championship game got me thinking about the housewares industry. The bedrock principle that has driven this industry for many years is providing consumers with solutions that simplify their lives.

With the world of housewares gearing up for its annual trek to Chicago, the editorial staff at HomeWorld is getting a first look at the many new products that will be on display throughout McCormick Place.

In small electrics, I’ve seen a host of products so far that capture the sensibility of simple. The continued expansion of feature-rich one-pot cooking units, rice cookers and coffeemakers are sure to provide retailers many options to offer consumers who are looking for new solutions that are easy and simple to use.

But as in past years, I still see a few products across all categories that while well intentioned, offer features that seem confusing and could serve to complicate the home cooking experience for consumers.

It’s important to remember that while elements such as color, material and shape are important, it’s vital to stay focused on the most important feature. After all, it’s simple.