KitchenAid Blender Receives Red Dot Top Honors

KitchenAid’s Torrent Magnetic Drive Blender has been selected by the Red Dot jury as the winner of the 2016 “Best of the Best” award for product design.

Launched in 2015, the blender features an interlocking magnetic drive system, instead of a traditional coupler mechanism, to power its blades and safely secure its jar, according to KitchenAid.

“When creating the Magnetic Drive Blender, our designers and engineers focused on combining high performance, easy-to-use features with high style,” said John McConnell, senior design manager, KitchenAid small appliances. “This award, in addition to the feedback received from our consumers and industry influencers, validates their efforts.”

The 2016 Red Dot Award competition featured some 5,200 entries with a panel of 41 judges reviewing all products. Only 79 entries received the “Red Dot: Best of the Best.”

The Torrent blender is offered in a variety of colors including Candy Apple Red, Frosted Pearl, Onyx Black, Sugar Pearl Silver and the new Crinkle Black at a suggested retail price of $599.99.    

The KitchenAid Torrent blender was designed by Zachary Lownds, senior industrial designer, KitchenAid integrated business unit; John McConnell, senior design manager, KitchenAid small appliances; Brandon Mock, senior industrial designer, Kitchen­­­Aid small appliances; Leif Norland, global design director of cooking, Whirlpool Corporation; and Patrick Schiavone, vp/design, Whirlpool Corporation.