KitchenAid has launched an exclusive customization tool in the U.S. so consumers can create their own unique stand mixer by choosing the colors, custom engraving the trimband and selecting from several bowls to complement the design.
Consumers can choose from 30 color options such as Blue Velvet, Pistachio, Contour Silver and the classic Empire Red.
Trimband engraving is available and consumers can add a personalized note, a special message or commemorate an important life moment. The engraving, up to 24 characters, will be located prominently on the trimband (see below).
A special bowl can be selected to pair with the stand mixer from a variety of chip-resistant ceramic bowls, traditional or quilted stainless steel. New 5-quart ceramic bowls released in 2019 include White Mermaid Lace, Confetti Sprinkle, Great Valley and more.
The customer can also add an attachment to expand the stand mixer’s capabilities; 10-plus stand mixer attachments powered by the attachment hub make everything from fresh pasta to burgers, veggie noodles, ice cream and more.
The user can download a PDF to see their selections. This document can be printed without prices to show the custom design and slipped into a card for a sneak peek as a gift. KitchenAid.com also offers the opportunity to add gift wrap and a personalized message during the checkout process.
“As the heartbeat of every home, the kitchen is the place where makers showcase their passion,” said Nikki Lockett, U.S. marketing leader for KitchenAid small appliances. “With the ability to personalize the trimband with messages or add a custom bowl, KitchenAid is giving makers another opportunity to showcase their creativity in the kitchen.”