For the first time in more than half a century, KitchenAid is downsizing its popular stand mixer.
The company is launching its Artisan Mini Stand Mixer, which is slated to launch in the U.S. this summer with a global launch slated for later in the year. The new stand mixer features a 3.5-quart capacity and is 20% smaller and 25% lighter. It joins a collection that includes 4.5-, 5-, 6- 7-, and 8-quart models, and represents the first downsizing of the stand mixer since 1962. Suggested retail price is $399.99.
“Particularly among Millennials, urban dwellers and empty nesters we saw a desire for a smaller mixer that provides the same overall features of our larger models,” said Derek Ernst, global marketing director for KitchenAid small appliances. “Most importantly, it offers the same wonderful user experience that we hear about so often from stand mixer fans.”
Similar to other stand mixers, the Artisan Mini model includes a flat beater, wire whip and dough hook, and accommodates all optional hub-based attachments available for larger models. Available hub attachments include everything from a spiralizer, pasta maker and food grinder to a food processor and juicer. The new stand mixer will be offered in contour silver, empire red, guava glaze, honeydew, hot sauce, matte black, matte gray, matte white, orange sorbet and twilight blue.