KitchenAid Opens Pop-Up Shop

KitchenAid recently continued its 100-year celebration at the brand’s pop-up shop in New York City Friday, July 19 and Saturday, July 20.

The KitchenAid “Culinary Playground,” featured hands-on experiences including fresh ingredient takeaways, live demonstrations, new product showcases and photo-worthy installations. Lucky guests could go home with free KitchenAid product giveaways.

Broadway, television and movie star Neil Patrick Harris and his husband and professional chef David Burtka attended the KitchenAid Culinary Playground opening night.

“KitchenAid has transformed the kitchen from a place of hard work into a place of creativity and possibility,” said Laura Ginter, U.S. marketing manager for KitchenAid small appliances. “When it came to putting on a celebratory event for those who have inspired the brand over the past century, we wanted to look to the future. We hope the KitchenAid Culinary Playground inspires makers for years to come.”

“Our 100th birthday is more than a celebration of KitchenAid as a brand— it’s a thank you to the makers who have inspired us since 1919,” said KitchenAid global brand manager, Anthony Pastrick. “We want to celebrate with those who have made history alongside us throughout the past century.”