KitchenAid is presenting “A Woman’s Place,” a documentary short, now streaming on Hulu. The film raises awareness of the harsh inequalities women in the culinary profession face and is an initiative to empower and elevate them to the top of the industry.
In partnership with Vox Creative, Digitas and Ventureland, the 30-minute documentary, directed by Academy Award Winner Rayka Zehtabchi, provides a provocative and honest look at the biases and barriers women face in the culinary industry through the stories of three inspiring chefs who are pushing for change.
The documentary will stream on-demand exclusively on Hulu. Subscribers can visit the “Women’s Equality” collection on the platform to watch the film alongside a collection of more than 50 TV shows and movies that honor diverse women trailblazers in their field and reflect on progress made in the fight for equality for all women.
A unique partnership with the James Beard Foundation complements the launch of the film through a custom mentorship program, presented by KitchenAid, developed to advance women in culinary arts and support the industry at large as it rebuilds.
“Over the last century, women, despite their incredible contributions, have struggled to make it in professional kitchens— held back by inequalities unfairly put upon them,” said Rob Sundy, head of brand marketing and creative studios at Whirlpool Corporation, the parent company of the KitchenAid brand. “As a brand built by women and that stands for creating possibility in the kitchen, we can’t stand for inequalities any longer. And now as restaurants fight to reopen after a terrible pandemic forced their doors shut, they need our support more than ever.”