Long known for its broad color palette with its assortment of kitchen electrics, KitchenAid is adding a new shade of coral to its collection.
The company is launching Bird of Paradise to its mix of countertop appliances, which will be presented at the 2018 International Home + Housewares Show kicking off on Saturday, March 10, in Chicago.
According to the company, KitchenAid tapped into the year’s hottest design trends and paired that with the spirit of the passionate maker— those who find escape in their kitchen on the quest for culinary adventure.
“Color has long been a part of the KitchenAid heritage. As we look forward, we want to continue cultivating inspiration in the kitchen through our design,” said Nikki Lockett, U.S. marketing leader for KitchenAid small appliances.
“Bird of Paradise is an exotic getaway in a color. The vibrant coral hue is uplifting and fresh with just a touch of nostalgia,” added Jessica McConnell, senior manager, color, finish and material studio, global consumer design, KitchenAid. “It looks great on its own, but, also pairs beautifully with the deep, lush greens we are seeing everywhere in interior design right now.”
The Bird of Paradise color will be offered on several appliances including the company’s Artisan stand mixer, Artisan Mini stand mixer, 5-speed diamond blender, 3.5-cup Mini food processor, 2-speed hand blender and 5-speed Ultra Power hand mixer.