As breast cancer awareness month kicks off later this week, so too does Cook for the Cure, the annual fundraising program between KitchenAid and the Susan G. Komen foundation. The company stated that in 2015, KitchenAid will donate $450,000 or more to Komen through the Cook for the Cure program.
“KitchenAid is proud of our 14-year long partnership with Komen, and the tremendous success we’ve shared in raising awareness for this important cause,” said Beth Robinson, senior manager of brand experience for KitchenAid. “As of this year, we’ve raised over $10 million for Cook for the Cure, and we continue to explore new ways to keep cooks engaged with the cause.”
On October 1, KitchenAid will launch “10,000 Cupcakes, One Great Cause,” a new social media-based program that KitchenAid said asks cooks to bake a cupcake recipe, snap a picture of the finished product and share it on Twitter or Instagram using the hashtags #10000cupcakes and #donate. As a result, KitchenAid said it would donate $1 for every cupcake photo that’s shared during the month of October, up to $10,000.
In addition, KitchenAid has also added new products to its Cook for the Cure collection. The assortment includes a new white ceramic bowl decorated with light and dark pink polka dots for its 5-quart stand mixer (SRP $99.99). The company also recently unveiled 7- and 11-piece cutlery sets that will be available in raspberry ice pink for a limited time. The SRPs are $799.99 for the 7-piece set and $1,199.99 for the 11-piece set.
KitchenAid has also launched a Cook for the Cure cookbook that features more than 110 recipes and culinary inspiration for cooks. The book will be available October 1 on Amazon.com and retails for $19.99.
The Cook for the Cure product collection, which includes stand mixers, blenders, food choppers and more, is available on the company’s Cook for the Cure website.