Kmart Launches March Of Dimes Promotion

As part of its fundraising efforts for the March of Dimes, Kmart is encouraging shoppers to visit its stores on Saturday, June 11, for a Freebie Saturday featuring a purple superhero mask. The retailer will encourage mask donners to snap a photo and share it socially with the hashtags #lifeisridiculouslyawesome and #superhero4babies to inspire others to make March of Dimes donations.

Consumers also can share a YouTube video featuring the March of Dimes and Kmart Freebie Saturday promotion, to encourage donations. In stores, consumers can make March of Dimes donations at check out, or they can contribute via Kmart’s website.

“As a mom of triplets born five weeks premature, March of Dimes is a cause that is very close to my heart,” said Kelly Cook, Kmart chief marketing officer. “Kmart is so proud of our relationship with this organization that fights for the health of mothers and their babies. We are privileged to bring March of Dimes closer to our members and shoppers.”