Kmart Promotion Sits On WrestleMania Chair

For devotees of professional wrestling, Kmart has come up with a promotion featuring a particular piece of furniture that has played a conspicuous role in the sport: the folding chair. The retailer is offering a limited edition WrestleMania XXVIII chair to customers who spend $30 or more at Kmart stores across the country or online.

The steel-frame folding chair with padded seat and backrest features exclusive artwork created for WrestleMania XXVIII featuring WWE conference stars John Cena and The Rock. Their matchup will headline WrestleMania XXVIII on April 1 at the Sun Life Stadium in Miami.

We are thrilled to provide this exclusive limited edition chair as a way to reward our devoted customers and offer them premium products that touch on their passion points,” said Andrew Stein, vp and interim CMO, Kmart. “Knowing that these chairs will never be available again makes them collectibles, which we know makes them even more highly valuable to our shoppers.”

To purchase the chair in-store, customers must buy $30 or more of WWE items now through April 7, obtain the coupon with a WrestleMania promotional code printed at the register, go to kmart.com/wwe and enter the code. They then can order the WWE Chair for $75 by April 30, but sans addition shipping and handling charges. The chair will be shipped directly to customers. Customers ordering online get a promotional code that will be emailed to them by April 17.