Kohl’s Expands Healthy Living Portfolio

Kohl’s has entered into a new partnership with six healthy living ambassadors to offer motivating wellness experiences and personalized content to consumers. The company is also enhancing its portfolio of authoritative national fitness brands with new offerings from Fitbit and Under Armour.

“We know Kohl’s customers want to live happy, healthy and fulfilled lives with their families and are looking for ways to bring fitness into real life,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “By connecting our customers to experts who motivate in this space with the launch of our ambassador program and providing inspiration with our growing brand portfolio with new brands like Under Armour, Kohl’s makes it easy for families to integrate wellness into their lives.”

The six healthy living ambassadors include healthy living and fitness experts, Karena Dawn and Katrina Scott; Fit Men Cook blog author, Kevin Curry; health and fitness expert, Bob Harper; health and wellness expert, Sophie Jaffe; The Balanced Blonde blog author, Jordan Younger; and fitness expert Alicia Archer.

In terms of brand expansion, the introduction of Under Armour performance apparel, footwear and accessories in early spring 2017 will be the biggest brand launch in the history of Kohl’s, the company said.

In addition, the retailer’s Fitbit collection will now include devices with exclusive accessory styles and new product offerings. New merchandise available this November includes the Fitbit Flex 2 activity tracker that carries an MSRP of $99.99 and two Simply Vera Vera Wang for Fitbit Flex 2 hinge bangles that carry an MSRP of $69.99.