Kohl’s, Facebook To Team On New Curated Product Line

Kohl’s is teaming with Facebook to launch Curated By Kohl’s, a selection of products from emerging brands that will initially be available in 50 Kohl’s stores beginning in October.

According to the retailer, the new assortment of products into multiple departments, including home, will give Kohl’s customers the opportunity to shop and discover emerging brands. Kohl’s is partnering with Facebook on brand curation in an effort to identify and engage with brands that have built a strong community on the social media platform.

“We’re incredibly excited to launch Curated by Kohl’s as a way to surprise and delight Kohl’s customers with a continuous stream of new, relevant merchandise, and as an avenue to bring new customers to Kohl’s,” said Doug Howe, Kohl’s chief merchandising officer. “Furthermore, Curated by Kohl’s provides the opportunity for us to showcase innovation, connect with digital retailers, and team up differently with best-in-class digital platforms like Facebook.”

The Curated by Kohl’s assortment will be refreshed quarterly. Shoppers will discover these new brands within their respective departments throughout the store and on Kohls.com. While the first curated assortment will launch later this year, the next product selection in the line in partnership with Facebook is scheduled for a spring 2020 launch.

Among the product lines included in the initial Curated by Kohl’s collection is United by Blue. Featuring products built for sustainable living, for every United by Blue product sold, the company removes one pound of trash from oceans and waterways. The product assortment will include eco-friendly bags, drinkware and reusable straw kits.