Kohl’s Launches Gift-Giving Marketing Campaign

Kohl’s is looking to inspire gift givers with product newness and a range of deals this holiday season. The retailer said that its new marketing campaign, “New Gifts at Every Turn,” will recognize and reward the gift giver’s effort, excite customers with product newness and spotlight Kohl’s Cash.

“I am confident in the plans we have for the entire holiday season and excited for our customers to experience all of the newness we have to offer them,” said Michelle Gass, Kohl’s CEO. “We have an incredible lineup of new brands and great gifts, we will deliver significant value with Kohl’s Cash, and we’ve continued to invest in the omnichannel experience for greater convenience and ease for our customers this holiday season.”

Customers shopping Kohl’s this holiday will find savings opportunities during the season’s most popular shopping moments including Black Friday and Cyber Week, as well as new ways to save:

  • Black Friday Flash Deals: For the first time this year, Kohl’s will offer a select number of limited-time, limited-quantity, online-only deals beginning Monday, November 25 through Wednesday, November 27.
  • Black Friday Deals: Kohl’s customers will find thousands of deals all week long leading up to Black Friday, available online-only Monday, November 25 through Wednesday, November 27, and in stores beginning Thursday, November 28. Customers will receive $15 Kohl’s Cash for every $50 spent in stores and online the entire week.
  • Black Friday Doorbusters: Kohl’s will offer Black Friday doorbusters starting at 12:01 a.m. CT online and 5 p.m. local time when stores open on Thanksgiving Day, Thursday, November 28 through 1 p.m. local time in stores and online Friday, November 29, or while supplies last.
  • Cyber Week Deals: New this year, Kohl’s will kick off Cyber Week on Saturday, November 30, with a Surprise Kohl’s Cash event— rewarding all customers who make a purchase in-store with Kohl’s Cash valued at $5, $10 or $15 — earned with every transaction in store, no minimum purchase. The deals will keep flowing throughout Cyber Week with new deals daily online.
  • Daily Deal Reveal: New this year, Kohl’s customers can save on brands with nearly 20 days of thematic daily deals revealed between November and December. Daily Deal Reveal kicked off with five days of deals beginning Thursday, November 7. The savings opportunities will continue in December with daily deals on brands across home, footwear, outerwear, sweaters and more.