Kohl’s Rolls Out Rewards Loyalty Program

Kohl’s is rolling out Kohl’s Rewards, the company’s new simplified loyalty program, offering customers a more rewarding shopping experience with the opportunity to earn more Kohl’s Cash coupons, every day, on every purchase.

Customers who enroll in Kohl’s Rewards, a free, tender-agnostic loyalty program, will earn 5% Kohl’s Cash every day no matter when or how they choose to shop, as well as personalized deals and perks throughout the year, and a special birthday gift.

The company has been piloting Kohl’s Rewards in 13 markets. The success of the pilot program led to the decision to roll out Kohl’s Rewards nationally.

The new Kohl’s Rewards program evolves the company’s current Yes2You Rewards loyalty program into a simplified structure rooted in the company’s Kohl’s Cash. In addition to the value offering customers will find at Kohl’s, the company said it will leverage personalization capabilities to create unique customer deals and perks, driving deeper engagement and creating the most rewarding shopping experience for customers. New elements, such as printing out a customer’s Kohl’s Rewards balance on the shopping receipt, digital reminders of available Kohl’s Cash coupons, and syncing Kohl’s Rewards balances across channels, make the Kohl’s Rewards experience easier and more enjoyable, the company said.

“We will maximize value for our Kohl’s customers nationwide with the launch of Kohl’s Rewards by rewarding them with more Kohl’s Cash every day,” said Greg Revelle, Kohl’s chief marketing officer. “Kohl’s has always been synonymous with value— and over the last decade we’ve built one of retail’s leading loyalty programs, a critical element in delivering an outstanding experience for our customers. Following a successful pilot that resonated so well with our customers, we are excited about this next evolution of loyalty at Kohl’s. It’s unlike any other program, benefitting every rewards member, whether they are just getting to know us or shopped with us for years.”

The company noted that the 30 million members of Kohl’s Yes2You Rewards program will automatically be transitioned into Kohl’s Rewards, and existing Yes2You Rewards points will be converted to the new Kohl’s Rewards program.