Designed in partnership with Drew and Jonathan Scott, Kohl’s newest home brand, Scott Living at Kohl’s, is now available in store and online.
Announced last September, the home lifestyle collection features modern home basics and décor, including furniture, bedding and bath, kitchen décor, and more.
Known for their multiple HGTV programs focused on home renovation and transformation, twins Drew and Jonathan Scott provide Kohl’s a unique opportunity to build credibility with their fan base as a relevant retailer in home and attract new customers to Kohl’s, the company said. The Scott Living at Kohl’s collection, the company added, strengthens Kohl’s position as a trend-right home destination and fills a whitespace in the category by offering more modern and relevant lifestyle products for customers.
The Scott Living product line will offer two unique collections, Oasis and Luxe, allowing customers to mix and match for their home. The Oasis collection leans into natural and earthy tones, creating a light, fresh, and relaxing atmosphere, while the Luxe adds modern sophistication at an affordable pricepoint, merging experimental texture and color combinations with rich textiles and opulent metallics.
Launching in October, Scott Living at Kohl’s will also feature a special holiday collection, including candles, décor, pillows, throws, and ornaments. The collections will be featured in store through a premium shop experience of elevated product, fixtures, and marketing that will inspire and encourage product discovery, making it easier for customers to express their own style throughout their home.