Kohl’s Signals Weak Q4 Sales Results

In its update on the fourth quarter, Kohl’s Corp. said it posted a comparable sales increase of 0.4% versus the year-prior period. Total sales for the quarter increased 0.8% year over year.

Among product categories, footwear and home enjoyed the strongest results, the company noted. On a regional basis, the western region showed the strongest results while the Mid-Atlantic and South Central regions were the most difficult, Kohl’s added.

Kevin Mansell, Kohl’s chairman, president, and CEO, said that, although the company experienced its “fifth consecutive quarter of positive comparable sales increases, sales were very volatile and less than planned in the fourth quarter. We experienced a very strong holiday selling season from the week of Thanksgiving through Christmas. These results were offset by a very slow start to the quarter in early November and a weaker-than-expected January as soft demand for cold-weather goods led to lower store traffic in these more discretionary shopping periods.”

He added, “We were pleased with the performance of our digital business as online generated orders, and sales each grew approximately 30% during the quarter. Our ability to provide both ship-from-store and buy online, pickup in store capabilities in all stores really resonated with our customer.”

Kohl’s operates 1,165 stores in 49 states.