Kohl’s Touts Black Friday Deals, Doorbusters

In an effort to make a holiday season statement, Kohl’s has announced its “Best Black Friday Ever” event. The company declared that the event will inspire customers with savings on sought-after, must-have holiday items, which can be checked out online as part of Kohl’s current seasonal promotions.

The event kicks off in stores with Black Friday deals and Doorbusters beginning at 6 p.m. on Thanksgiving Day, November 26. The retailer promised to provide a faster, more convenient Black Friday shopping experience than ever before, adding that it would deliver personalized and engaging touch points in stores and across all devices. For the first time ever, Kohl’s customers can get a jump on Black Friday bargains, the company related, as it launched “One Day Only Black Friday Deals” on Kohls.com yesterday.

A review of the company’s website revealed that it had mounted a banner, The Best Black Friday Ever, that clicked through to an advertised sneak peek at the company’s deals for the sales occasion. However, the click through did not reveal any purchase opportunities. Rather, the landing page included information about when the Black Friday event would begin in store while suggesting that viewers check Kohls.com beginning November 23 for new online offers.

On the site, a One Day Doorbusters banner offered Kitchen & Dining and Bed & Bath click throughs, among others, with today’s deals including a KitchenAid KSM75 Classic Plus 4.5-quart stand mixer for $249.99.