As part of Kohl’s commitment to health and wellness this year, the department store is continuing to collaborate with wellness company WW (formally Weight Watchers International). Kohl’s and WW are launching WW pop-ups in select stores this January to support customers on their wellness journeys.
Kicking off this January, Kohl’s is sponsoring the Oprah’s 2020 Vision: Your Life in Focus Tour, presented by WW. As part of the sponsorship, tour attendees can relax in a Kohl’s-branded lounge space at each tour stop, as well as enjoy special welcome bags, complete with Kohl’s Cash. Select WW members at each stop are also being styled in a new outfit from Kohl’s and recognized on stage by Oprah to celebrate their transformations.
In conjunction with the tour, the retailer is also bringing WW into Kohl’s stores for customers to create their own wellness plan. Beginning January 3 through 27, Kohl’s launched exclusive in-store pop-up experiences in nearly 50 stores in partnership with WW. These in-store experiences give customers the opportunity to shop WW products, speak with a wellness coach, sign up for a membership, or simply learn more about WW’s program.
The WW pop-up experiences are available at select Kohl’s stores in the following markets: Atlanta.; Charlotte, NC; Dallas; Denver; Ft. Lauderdale, FL; Las Vegas; Los Angeles; Milwaukee, WI; Minneapolis; New Haven, CT; New York, NY; and San Francisco.