Kroger Appoints Aitken To SVP/Alternative Business

Kroger has promoted Stuart Aitken to the newly-created role of svp/alternative business, effective February 3.

In this role, Aitken will assume oversight for Kroger’s existing alternative profit businesses, including 84.51° and Kroger Personal Finance, and also lead the development of a full portfolio of alternative businesses to support the transformation of Kroger’s growth model. Aitken will continue to serve as chief executive officer of 84.51° and oversee Kroger’s marketing function.

“Stuart is a dynamic leader with a proven track record of value creation in businesses that further monetize Kroger’s successful core,” said Rodney McMullen, Kroger’s chairman and CEO. “Throughout his time at 84.51° and as a member of Kroger’s senior leadership team, Stuart has been instrumental to the successful development and growth of the alternative profit stream portfolio. That portfolio makes the transformation of Kroger’s growth model possible, by developing successful asset-light, margin rich businesses.”