Kroger Appoints Fred Meyer Stores President

Kroger Co. has appointed Joe Grieshaber president of Fred Meyer Stores. Grieshaber had been serving as president of Kroger’s Columbus division.

Succeeding Grieshaber will be Dan De La Rosa, who has been promoted to serve as president of Kroger’s Columbus division. De La Rosa currently serves as vp/merchandising for Fred Meyer Stores.

Grieshaber began his career with Kroger in 1983 as a store management trainee. He has served in a variety of leadership roles with Kroger, including meat merchandiser, district manager, and as vp/merchandising for the Columbus division. In 2003, he was named group vice president of perishables merchandising and procurement. He was promoted to president of Dillons in 2010, and was named to his current role in 2015.

“Joe is known throughout the retail industry as an exceptional leader who always brings out the best in his people and teams,” said Fred Morganthall, Kroger’s evp/retail operations. “His depth of experience will help the Fred Meyer team build on their successes and continue to innovate and deliver a unique shopping experience for our customers.”