Kroger Expands Instacart Partnership

Kroger and Instacart are expanding their partnership to bring the same-day delivery program to 75 additional Kroger stores in markets throughout the U.S. by late October.

The expansion will grow Kroger and Instacart’s nationwide footprint by 50%, making the delivery service available through more than 1,600 stores.

Kroger customers in more communities throughout the country, starting with Atlanta, Augusta, Knoxville, Little Rock, Memphis, Nashville and other cities, can fill their online carts and have everyday essentials and fresh groceries delivered in as little as two hours, the company said.

The program builds upon the existing partnership Kroger and Instacart jointly announced in the fall of 2017 and expanded this past March. The latest growth is a strategic step as both companies work together to offer same-day grocery delivery and a seamless digital experience, noted Kroger.

“We are redefining the customer experience by rapidly accelerating our customer coverage area for seamless shopping, giving our shoppers the choice of stores, delivery, curbside pickup or ship to your door,” said Matt Thompson, Kroger’s digital vp/ClickList.