Kroger Expands Meal Kit Options

Kroger continues to work at becoming a comprehensive meal provider, launching a pilot program with Home Chef to enhance its existing selection with three new meal kit options carried in more than 900 Kroger banner stores across the U.S.

The new options include Home Chef Oven-Ready meals, which feature fresh, ready-to-cook ingredients packed in an oven-safe tin to make both meal preparation and clean-up easy; Home Chef Heat & Eat meals, fully-cooked, ready-to-heat proteins and sides that can be prepared in as little as five minutes; and Home Chef Lunch Kits, combining salads, grain bowls, sandwiches and related items with fully cooked proteins that can be prepared easily at home or at the office.

“Our customers’ dinnertime needs are constantly evolving,” said Pat Vihtelic, founder and CEO of Home Chef. “We’re thrilled to meet more of their needs with high-quality meal options that consider different lifestyles and levels of preparation and cooking times.”