Kroger Expands Partnership With Instacart

Kroger is expanding its partnership with Instacart to increase its customer delivery coverage area in 2018.

“As part of Restock Kroger, we are investing in redefining our customers’ grocery shopping experience by bringing online and offline seamlessly together,” said Yael Cosset, Kroger’s chief digital officer. “Having grown our digital sales in 2017 by 90%, we continue to accelerate our digital roadmap in 2018 to make shopping with Kroger simpler and more personalized.”

Kroger currently delivers from more than 872 stores across the country, and it offers 1,091 curbside pickup locations with plans to add 500 new locations in 2018.

The company said it will continue to expand its coverage area and enhance its digital shopping experience to provide customers with quicker and easier access to personalized products, recipes, digital coupons, weekly ads, smart shopping lists, and more, through the retailer’s website and app.

“With the expansion of our Instacart partnership, it provides Kroger the opportunity to increase our delivery offerings even further and when you combine it with our successful curbside service, it will help us accelerate our e-commerce reach significantly,” added Cosset.

Kroger currently offers home delivery in 45 markets through Instacart and other delivery partners.