Kroger Joins Whisk Food Technology Platform

Whisk, a Samsung Next food technology platform, has added Kroger to the brand’s ecosystem. Consumers can now turn any recipe from Whisk’s network of publishers, brands and apps into a smart shopping list and instantly purchase for pickup or delivery from Kroger stores.

The seamless experience from recipe to shopping cart is powered by Whisk’s Food Genome, which uses artificial intelligence to ensure that a recipe’s ingredients are matched with the correct and currently available products at each Kroger store. With Kroger as a purchase option on every one of the 500-plus million monthly recipe interactions on the Whisk platform, the partnership will support the retailer’s seamless experience model, the company said.

“Kroger is always innovating to help make our customers’ lives easier and influence the path to purchase,” said Jody Kalmbach, Kroger’s gvp product experience. “The Whisk partnership is a new part of our seamless experience to help meet our customers’ evolving needs, especially as more households are cooking at home and searching online for recipe inspiration. Whisk supports a frictionless customer experience through premium integration and precise product matching, which is key as we continue to expand our digital ecosystem and adapt to our customers’ changing shopping styles.”

“As more retailers strengthen their e-commerce strategy to adapt to changing consumer preferences and expectations, we’re excited to grow the Whisk ecosystem and bring Kroger, the largest grocer in the U.S., to all the users on our existing recipe and hardware integrations,” said Nick Holzherr, head of Whisk. “Users in 35 states can now access fresh and affordable Kroger groceries conveniently from the buttons we power on published recipes from any app or website.”